Travelling unchartered paths
Making one’s mark
The «de Bono Thinking Systems» makes it possible.
«He who stays on the coast will never discover new oceans.»
Ferdinand Magellan
Edward de Bono studied medicine and psychology and, for years, has been synonymous with thinking and creativity techniques.
In his first book, The Mechanism of Mind (1969), he describes how perceptions are processed in the brain and how new ideas can develop.
Over the decades, Edward de Bono has further developed these fundamental ideas in many publications and in the lectures he has given throughout the world (de Bono Thinking Systems).
Edward de Bono has written 76 books, mainly about creativity. These have been translated into about 40 languages.
www.debonothinkingsystems.com
In 2007, Edward de Bono was once again voted one of the world’s fifty most influential business thinkers.
www.thinkers50.com