Achieve success with half measures? That’s living in cloud cuckoo land!
Lateral thinking isn’t about half measures. They won’t get you anywhere. The best ideas are derived from crazy suggestions.
Crazy suggestions are the best starting point for innovations. The term lateral thinking was coined by Edward de Bono and is credited to him in the Oxford Dictionary. It represents a different way of thinking, namely lateral thinking.
«If we did everything we are capable of, we would literally astound ourselves.»
Thomas Alva Edison
Meaning of the «Lateral thinking» techniques by Edward de Bono
Random input
A stimulus that fundamentally has nothing to do with the actual topic under discussion is linked with it, leading to completely new ideas.
Alternatives/the concept fan
What is the concept behind the idea? Look for further ideas for the concept.
Challenge
This method questions the status quo, without passing judgement. Are there alternatives?
Provocation (po)
We use provocative statements to get away from old ways of thinking.
Detours improve your creative output
When looking for ideas it’s worth going the extra mile. Be inspired, even provoked, to come up with brilliant ideas. This increases your creativity and you will be more innovative.